San Diego Tourism Revenue Estimator
Estimate annual and monthly tourism revenue for a San Diego hospitality property by combining room revenue, ancillary guest spending, and local seasonal demand patterns.
Formulas Used
Occupied Room Nights (Peak):
Rooms × min(Occupancy × (1 + Season Uplift), 100%) × 106 peak days
Occupied Room Nights (Off-Peak):
Rooms × Occupancy × 259 off-peak days
Room Revenue:
Total Occupied Room Nights × ADR
Ancillary Revenue:
Total Occupied Room Nights × Ancillary Spend per Night
Gross Revenue:
Room Revenue + Ancillary Revenue
TOT Collected:
Room Revenue × TOT Rate (remitted to City of San Diego)
Net Revenue Retained:
Gross Revenue − TOT Collected
RevPAR:
ADR × Blended Occupancy Rate
TRevPAR:
Gross Revenue ÷ (Rooms × 365)
Estimated Guest Stays:
Total Occupied Room Nights ÷ Average Length of Stay
Assumptions & References
- San Diego peak season defined as June–August (92 days) plus approximately 14 holiday days (Thanksgiving week, Christmas–New Year), totaling 106 peak days per year, consistent with San Diego Tourism Authority seasonal demand data.
- Peak season occupancy uplift is applied multiplicatively to the annual average occupancy rate and is capped at 100%.
- Off-peak occupancy uses the stated annual average rate for the remaining 259 days.
- San Diego's Transient Occupancy Tax (TOT) is 10.5% (City of San Diego Municipal Code §35.0101). Properties in the Tourism Marketing District (TMD) pay an additional 1%–3% assessment; the combined rate of ~12.5% is a common default.
- TOT is applied to room revenue only; ancillary revenue (F&B, spa, parking) is generally not subject to TOT under California law.
- Ancillary spend benchmarks: San Diego hotel ancillary revenue typically ranges from $40–$120 per occupied room night depending on property class (STR / CoStar San Diego Market Reports).
- San Diego annual average hotel occupancy has historically ranged from 72%–82% (San Diego Tourism Authority Annual Reports, 2018–2023).
- Average ADR for San Diego hotels: ~$180–$260 (STR Global, 2023).
- This tool provides revenue estimates only and does not account for operating expenses, debt service, or capital expenditures.
- Results should be validated against current STR benchmarking data and local market conditions.