Mobile Game Monetization Revenue Calculator
ANA›Life Services Authority›National Calculator Authority›Mobile Game Monetization Revenue Calculator
.calc-container { max-width: 640px; margin: 2rem 0; padding: 1.5rem; background: #fff; border: 1px solid #ddd; border-radius: 8px; box-shadow: 0 1px 3px rgba(0,0,0,0.06); font-family: system-ui, -apple-system, sans-serif; } .calc-container h3 { font-family: Georgia, serif; font-size: 1.15rem; color: #1a1a1a; margin-bottom: 1rem; padding-bottom: 0.5rem; border-bottom: 2px solid var(--ac, #3d5a80); } .calc-row { display: flex; align-items: center; gap: 0.75rem; margin-bottom: 0.75rem; flex-wrap: wrap; } .calc-row label { min-width: 160px; font-size: 0.9rem; color: #333; font-weight: 500; } .calc-row input[type="number"], .calc-row select { flex: 1; min-width: 120px; max-width: 200px; padding: 0.5rem 0.6rem; border: 1px solid #ccc; border-radius: 4px; font-size: 0.9rem; font-family: system-ui, sans-serif; color: #1a1a1a; background: #fafaf8; } .calc-row input:focus, .calc-row select:focus { outline: none; border-color: var(--ac, #3d5a80); box-shadow: 0 0 0 2px rgba(26,74,138,0.12); } .calc-row .unit { font-size: 0.82rem; color: #888; min-width: 30px; } .calc-btn { display: inline-block; margin-top: 0.5rem; padding: 0.55rem 1.5rem; background: var(--ac, #3d5a80); color: #fff; border: none; border-radius: 4px; font-size: 0.9rem; font-weight: 600; cursor: pointer; font-family: system-ui, sans-serif; } .calc-btn:hover { opacity: 0.9; } .calc-result { margin-top: 1.25rem; padding: 1rem 1.25rem; background: #f0f6fc; border-left: 3px solid var(--ac, #3d5a80); border-radius: 0 6px 6px 0; display: none; } .calc-result.visible { display: block; } .calc-result-label { font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.06em; color: #666; margin-bottom: 0.25rem; } .calc-result-value { font-size: 1.6rem; font-weight: 700; color: var(--ac, #3d5a80); } .calc-result-detail { font-size: 0.85rem; color: #555; margin-top: 0.5rem; line-height: 1.5; } .calc-note { margin-top: 1rem; font-size: 0.8rem; color: #888; font-style: italic; } .calc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0.75rem; margin-top: 0.75rem; } .calc-grid-item { padding: 0.6rem 0.8rem; background: #f8f9fa; border-radius: 4px; border: 1px solid #eee; } .calc-grid-item .label { font-size: 0.75rem; color: #888; text-transform: uppercase; letter-spacing: 0.04em; } .calc-grid-item .value { font-size: 1.1rem; font-weight: 600; color: #1a1a1a; } @media (max-width: 720px) { .calc-row { flex-direction: column; align-items: flex-start; gap: 0.3rem; } .calc-row label { min-width: auto; } .calc-row input[type="number"], .calc-row select { max-width: 100%; width: 100%; } .calc-grid { grid-template-columns: 1fr; } } .calc-chart { margin: 1rem 0; text-align: center; } .calc-chart svg { max-width: 100%; height: auto; } .calc-chart-legend { display: flex; flex-wrap: wrap; justify-content: center; gap: 0.6rem 1.2rem; margin-top: 0.6rem; font-size: 0.8rem; color: #555; } .calc-chart-legend span { display: inline-flex; align-items: center; gap: 0.3rem; } .calc-chart-legend i { display: inline-block; width: 10px; height: 10px; border-radius: 2px; font-style: normal; } .calc-related { max-width: 640px; margin: 2rem 0 1rem; padding: 1.25rem 1.5rem; background: #f8f9fa; border: 1px solid #e8e8e8; border-radius: 8px; } .calc-related h3 { font-family: Georgia, serif; font-size: 1rem; color: #1a1a1a; margin: 0 0 0.75rem; padding-bottom: 0.4rem; border-bottom: 2px solid var(--ac, #3d5a80); } .calc-related-list { list-style: none; padding: 0; margin: 0 0 0.75rem; display: grid; grid-template-columns: 1fr 1fr; gap: 0.4rem 1.5rem; } .calc-related-list li a { font-size: 0.88rem; color: var(--ac, #3d5a80); text-decoration: none; } .calc-related-list li a:hover { text-decoration: underline; } .calc-browse-all { margin: 0.5rem 0 0; font-size: 0.9rem; font-weight: 600; } .calc-browse-all a { color: var(--ac, #3d5a80); text-decoration: none; } .calc-browse-all a:hover { text-decoration: underline; } @media (max-width: 720px) { .calc-related-list { grid-template-columns: 1fr; } }
Mobile Game Monetization Revenue Calculator
Estimate your mobile game's monthly and annual revenue from in-app purchases (IAP), advertising, and subscriptions based on your player base and monetization metrics.
### Player Base
Daily Active Users (DAU)
Day-30 Retention Rate (%)
### In-App Purchases (IAP)
IAP Conversion Rate (% of DAU who purchase)
Average Revenue Per Paying User / day ($)
App Store Commission (%)
### Advertising Revenue
% of DAU who watch ads daily
Avg Ad Impressions per Ad-Watching User / day
Effective CPM — eCPM ($ per 1,000 impressions)
### Subscriptions
Subscription Conversion Rate (% of DAU)
Monthly Subscription Price ($)
Monthly Subscriber Churn Rate (%)
Calculate Revenue
### Monthly Revenue Breakdown
Stream Gross Revenue Net Revenue
In-App Purchases (IAP) — —
Advertising — —
Subscriptions — —
Total — —
Annual Net Revenue —
ARPDAU (net) —
Active Subscribers —
Daily Paying Users —
function mobFmt(n) { if (n >= 1e6) return "$" + (n / 1e6).toFixed(2) + "M"; if (n >= 1e3) return "$" + (n / 1e3).toFixed(2) + "K"; return "$" + n.toFixed(2); } function mobFmtInt(n) { return Math.round(n).toLocaleString(); }
function mobCalc() { const errEl = document.getElementById("mob-error-msg"); errEl.style.display = "none"; errEl.textContent = "";
const dau = parseFloat(document.getElementById("mob-dau").value); const ret30 = parseFloat(document.getElementById("mob-retention").value); const iapRate = parseFloat(document.getElementById("mob-iap-rate").value); const arppu = parseFloat(document.getElementById("mob-arppu").value); const storeCut = parseFloat(document.getElementById("mob-store-cut").value); const adDauPct = parseFloat(document.getElementById("mob-ad-dau-pct").value); const adsPerUser = parseFloat(document.getElementById("mob-ads-per-user").value); const ecpm = parseFloat(document.getElementById("mob-ecpm").value); const subRate = parseFloat(document.getElementById("mob-sub-rate").value); const subPrice = parseFloat(document.getElementById("mob-sub-price").value); const subChurn = parseFloat(document.getElementById("mob-sub-churn").value);
// Validation const errors = []; if (isNaN(dau) || dau 100) errors.push("Day-30 Retention must be 0–100%."); if (isNaN(iapRate) || iapRate 100) errors.push("IAP Conversion Rate must be 0–100%."); if (isNaN(arppu) || arppu 100) errors.push("Store Commission must be 0–100%."); if (isNaN(adDauPct) || adDauPct 100) errors.push("Ad-watching % must be 0–100%."); if (isNaN(adsPerUser) || adsPerUser 100) errors.push("Subscription rate must be 0–100%."); if (isNaN(subPrice) || subPrice 100) errors.push("Churn rate must be 0–100%.");
if (errors.length > 0) { errEl.innerHTML = errors.join(""); errEl.style.display = "block"; document.getElementById("mob-result").style.display = "flex"; return; }
const DAYS = 30; const storeKeep = 1 - storeCut / 100;
// ── IAP ────────────────────────────────────────────────────────────────── // Daily paying users = DAU × (iapRate / 100) // Daily IAP gross = paying_users × ARPPU // Monthly IAP gross = daily_iap_gross × 30 const dailyPayingUsers = dau * (iapRate / 100); const dailyIapGross = dailyPayingUsers * arppu; const monthlyIapGross = dailyIapGross * DAYS; const monthlyIapNet = monthlyIapGross * storeKeep;
// ── Advertising ────────────────────────────────────────────────────────── // Daily ad impressions = DAU × (adDauPct/100) × adsPerUser // Daily ad revenue = (impressions / 1000) × eCPM // Monthly ad revenue = daily × 30 (ads have no store cut typically) const dailyImpressions = dau * (adDauPct / 100) * adsPerUser; const dailyAdGross = (dailyImpressions / 1000) * ecpm; const monthlyAdGross = dailyAdGross * DAYS; const monthlyAdNet = monthlyAdGross; // ad networks pay net directly
// ── Subscriptions ──────────────────────────────────────────────────────── // New subscribers/month = DAU × (subRate/100) // Steady-state subs = new_subs / (churn/100) [churn equilibrium] // Monthly sub gross = steady_state_subs × subPrice const newSubsPerMonth = dau * (subRate / 100); const churnFrac = subChurn / 100; // Avoid division by zero; if churn = 0, subs grow unbounded — cap at 1 month const steadyStateSubs = churnFrac > 0 ? newSubsPerMonth / churnFrac : newSubsPerMonth; const monthlySubGross = steadyStateSubs * subPrice; const monthlySubNet = monthlySubGross * storeKeep;
// ── Totals ──────────────────────────────────────────────────────────────── const totalGross = monthlyIapGross + monthlyAdGross + monthlySubGross; const totalNet = monthlyIapNet + monthlyAdNet + monthlySubNet; const annualNet = totalNet * 12; // ARPDAU (net) = total monthly net / (DAU × 30) const arpdau = totalNet / (dau * DAYS);
// ── Render ──────────────────────────────────────────────────────────────── document.getElementById("mob-iap-gross").textContent = mobFmt(monthlyIapGross); document.getElementById("mob-iap-net").textContent = mobFmt(monthlyIapNet); document.getElementById("mob-ad-gross").textContent = mobFmt(monthlyAdGross); document.getElementById("mob-ad-net").textContent = mobFmt(monthlyAdNet); document.getElementById("mob-sub-gross").textContent = mobFmt(monthlySubGross); document.getElementById("mob-sub-net").textContent = mobFmt(monthlySubNet); document.getElementById("mob-total-gross").textContent= mobFmt(totalGross); document.getElementById("mob-total-net").textContent = mobFmt(totalNet); document.getElementById("mob-annual").textContent = mobFmt(annualNet); document.getElementById("mob-arpdau").textContent = "$" + arpdau.toFixed(4); document.getElementById("mob-subs-count").textContent = mobFmtInt(steadyStateSubs); document.getElementById("mob-paying").textContent = mobFmtInt(dailyPayingUsers);
document.getElementById("mob-result").style.display = "block"; }
#### Formulas Used
IAP Monthly Gross Daily Paying Users = DAU × (IAP Conversion Rate / 100) Monthly IAP Gross = Daily Paying Users × ARPPU × 30 Monthly IAP Net = Monthly IAP Gross × (1 − Store Commission / 100)
Advertising Monthly Revenue Daily Impressions = DAU × (Ad-Watching % / 100) × Ads per User Daily Ad Revenue = (Daily Impressions / 1,000) × eCPM Monthly Ad Revenue = Daily Ad Revenue × 30 (Ad networks pay net; no additional store cut applied.)
Subscription Monthly Revenue New Subscribers/Month = DAU × (Subscription Rate / 100) Steady-State Subscribers = New Subscribers/Month ÷ (Churn Rate / 100) Monthly Sub Gross = Steady-State Subscribers × Monthly Price Monthly Sub Net = Monthly Sub Gross × (1 − Store Commission / 100)
Summary Metrics Total Monthly Net = IAP Net + Ad Net + Sub Net Annual Net Revenue = Total Monthly Net × 12 ARPDAU (net) = Total Monthly Net ÷ (DAU × 30)
#### Assumptions & References
- IAP conversion rates for mobile games typically range from 1–5% of DAU (Sensor Tower, 2023).
- Global average ARPPU for mobile games is approximately $0.50–$3.00/day depending on genre (AppsFlyer Mobile Gaming Report, 2023).
- Apple App Store and Google Play both charge a standard 30% commission (15% for small developers under $1M/year).
- eCPM benchmarks vary widely: rewarded video averages $8–$25 in Tier-1 markets (IronSource, 2023).
- Subscription steady-state is modelled as a churn equilibrium: new_subs / churn_rate, representing the long-run subscriber count if acquisition and churn are constant.
- References: Sensor Tower State of Mobile Gaming 2023, AppsFlyer Performance Index, IronSource Benchmarks Report 2023.
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