Mobile Game Monetization Revenue Calculator
Estimate your mobile game's monthly and annual revenue from in-app purchases (IAP), advertising, and subscriptions based on your player base and monetization metrics.
Player Base
In-App Purchases (IAP)
Advertising Revenue
Subscriptions
Formulas Used
IAP Monthly Gross
Daily Paying Users = DAU × (IAP Conversion Rate / 100)
Monthly IAP Gross = Daily Paying Users × ARPPU × 30
Monthly IAP Net = Monthly IAP Gross × (1 − Store Commission / 100)
Advertising Monthly Revenue
Daily Impressions = DAU × (Ad-Watching % / 100) × Ads per User
Daily Ad Revenue = (Daily Impressions / 1,000) × eCPM
Monthly Ad Revenue = Daily Ad Revenue × 30
(Ad networks pay net; no additional store cut applied.)
Subscription Monthly Revenue
New Subscribers/Month = DAU × (Subscription Rate / 100)
Steady-State Subscribers = New Subscribers/Month ÷ (Churn Rate / 100)
Monthly Sub Gross = Steady-State Subscribers × Monthly Price
Monthly Sub Net = Monthly Sub Gross × (1 − Store Commission / 100)
Summary Metrics
Total Monthly Net = IAP Net + Ad Net + Sub Net
Annual Net Revenue = Total Monthly Net × 12
ARPDAU (net) = Total Monthly Net ÷ (DAU × 30)
Assumptions & References
- IAP conversion rates for mobile games typically range from 1–5% of DAU (Sensor Tower, 2023).
- Global average ARPPU for mobile games is approximately $0.50–$3.00/day depending on genre (AppsFlyer Mobile Gaming Report, 2023).
- Apple App Store and Google Play both charge a standard 30% commission (15% for small developers under $1M/year).
- eCPM benchmarks vary widely: rewarded video averages $8–$25 in Tier-1 markets (IronSource, 2023).
- Subscription steady-state is modelled as a churn equilibrium:
new_subs / churn_rate, representing the long-run subscriber count if acquisition and churn are constant. - Day-30 retention is used as a health indicator but does not directly alter revenue in this model — it is displayed to contextualise DAU quality.
- All figures are estimates. Actual revenue depends on geography, genre, platform mix, and seasonality.
- References: Sensor Tower State of Mobile Gaming 2023, AppsFlyer Performance Index, IronSource Benchmarks Report 2023.